The Hat Trick: The Future of Ad Networks
The recent iMedia Brand Summit got me thinking about the future of ad networks. In particular, I found myself nodding along when Sean Cheyney, vice president of marketing and business development for...
View ArticleWill the rise of Exchanges and Demand Side Platforms change the face of...
Succeeding in the new age of digital media consumption will require aggressive adaption of current business models in order to suit the trends in the ecosystem in an efficient way that will lead to...
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Who is Today’s Social Gamer? Maybe Not Who You Think…
Our team at RockYou® recently released the results of the study we commissioned on social gaming behavior, conducted by leading market research firm Interpret. Our goal was to provide actionable...
View ArticleThe Rise of the Vertical Stack
Welcome to the era where being a contender in the technology industry means offering the consumer the vertical stack. Remember Amazon as a bookstore, Apple as a high-end computer company, and Google as...
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Which Top Advertisers in the Alcohol Sector Are Singin’ in the Rain?
TV commercials are significantly different than social videos. Although TV viewers watch commercials, online viewers discover, watch, and share social videos with their friends, families, and...
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